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ICW_B06EN
Digital Marketing- Sales
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Digital Marketing- Sales
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Contents
Digital Marketing – Basic terms and principles
E-Marketing Mix
Digital Sales Transformation
Digital Transformation of Human Resources
Digital Applications, e-Shops
Evaluation
Case Study
Digital Marketing – Sales
STEP 1: The Product
STEP 2: Price
STEP 3: Points of Sale / Distribution
STEP 4: Promotion
STEP 5: People
Last Steps
SUMMARY