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<p>The two friends, Maria and Eleni, former fellow Dietitians, who set up a nutrition consulting and nutrition education company, decided to try online product sales.</p>
<p>With the help of a professional, they developed the company's website with an e-shop to sell <strong>packaged superfoods</strong>.</p>
<p>The two girlfriends decided to develop a small <strong>Marketing plan</strong> to reach new customers in their e-shop. Potential customers have in common that they are far away from their business. Nearby customers choose the store of their business for their purchases.</p>
<p><strong>The goal of Maria and Eleni is:</strong></p>
<p><span style="text-decoration: underline;">within 2 months to have acquired the first 20 new, remote Buyers of the products they have on their e-Shop .</span></p>
<p><span style="text-decoration: underline;"></span></p>
<p>So let's see what actions they need to implement to achieve their goal. Obviously, a <strong>Marketing Plan</strong> will be required to reach potential customers and turn them into Buyers.</p>
<p>They will initially follow the <strong>4Ps Marketing Mix Model</strong>.</p>
<p></p>
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