About Course

This Module discusses the concept, significance and structure of a Business Plan, market research methods and new business planning techniques.

This section will help the reader to understand:

• the concept of the business plan and its importance for the viability of a business
• the way and extent of the presentation of business and market data
• modern trends in business planning

Upon successful completion of this module, you will be able to:

• understand the meaning of a business plan
• understand key business concepts
• design a business plan for your own business or business idea