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<p><strong>Regarding Business Management</strong></p>
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<li>We remind you that the company is a legal form of PC and one of the two girls has taken over as Administrator. Nevertheless, they do the planning for the management of the business together and they came to the following conclusions:</li>
<li><strong>Strategic Planning</strong>: in 5 years, to have a market share of at least 40% in Patras and 25% in Achaia.</li>
<li><strong>Long-term Planning</strong>: this year to achieve sales turnover of € 150,000 and every year until the end of the 5 year increase of 10%.</li>
<li><strong>Short-term Planning</strong>: this year they will invest and implement an aggressive Marketing Plan with a focus on e-sales. They will also look for co-promotion solutions with non-competitive products in the same industry: hygiene and wellness, e.g. some local sportswear or gym brand.</li>
<li>Regarding the <strong>Organization</strong>, the two partners have already decided to work with an influencer and courier service. In order to achieve maximum accessibility to customers they decided to keep the store open to the maximum provided by law and so they organized their hours to be alternate.</li>
<li>The <strong>Management</strong> does not have a special application in this case as there is no staff. However, they agreed to have daily communication with each other in order to maintain their cooperation, to record sales, any problems that arise, etc.</li>
<li>Finally, at the end of each week, they decided to have an <strong>Control</strong> meeting in order to check their results and settle any outstanding issues with their customers or suppliers.</li>
<li>In all the above functions they use the <strong>Office Automation</strong> they already have and it consists of 2 laptops, 1 multifunction machine (printer, scanner, fax) and 1 line of broadband internet.</li>
<li>In addition, they use as a secondary sales channel, their <strong>e-Shop and CRM</strong> software to record customer base, sales results and as a tool to implement the Marketing campaign they have designed.</li>
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